How Creative Product Photography Can Elevate Any Small Business

In today’s competitive marketplace, having a strong online presence is essential for small business success.

Whether your dropshipping like Jeff Bezos, running an Etsy shop or managing the day-to-day of a good ‘ole fashioned brick ‘n mortar- the power of creative product photography can help your store stand out from the crowd.

In this blog post, we’ll talk about the benefits good product photography can have on your business and how it can attract your customers.

MAKE A GOOD 1ST IMPRESSION

When potential customers visit your website, you have literally seconds to get their attention.

Having a good understanding of click throughs https://www.marketingterms.com/glossary/clickthrough/ and bounce rates https://backlinko.com/hub/seo/bounce-rate are vital to online marketing and SEO.

A good bounce rate is like a good batting average- if your batting 300 (30%) you’re a Hall of Famer.

By investing in visually stimulating product photography https://www.jimmymilts.com/portfolio-collections/product, you can make the transition from the farm team to the big leagues and turn clicks into cash.

BRANDING

Every business has a brand and creative product photography can effectively communicate those values to your audience.

Incorporating props, backdrops, models, etc help to create a visual narrative that expresses your brand identity and creates a connection with potential customers.

STANDING OUT

Overcoming market saturation should be on every business to do list.

Creating good product photography is one way to differentiate yourself from the pack.

Composition, lighting, camera angles, and editing styles are all elements that professional product photographers have in their toolkit to create memorable images to get people’s attention, increase brand recall and ultimately boost sales.

SOCIAL MEDIA

Whether you love it or hate it, social media is here to stay and harnessing the power of Instagram, Tik Tok and other platforms to drive user engagement is an effective way to increase brand visibility.

Tap into the Matrix with visually stunning images that get shared across user networks. It’s free advertising!

APPEARANCES MATTER

Have you ever walked into Ross or TJ Maxx and it looks like a tornado just hit the store?

Clothes from the clearance rack lying on the floor, a bag of biscotti in the 14 & Up shoe section (who goes to Ross for biscotti anyway).

Now how about the Louis Vuitton store?

Totally different experience.

Your online presence is the same.

High quality professional photography services can provide you with a polished, consistent image that builds trust with viewers and helps turn visitors into customers.

THE DEVIL'S IN THE DETAILS, SO IS THE PROFIT

Professional product photography shows off your goods in a way that might be overlooked by an inexperienced iPhone amatuer.

Knowing when/where to use a close up, a shift in perspective, or employ different qualities of light to showcase texture or the unique functionality of your product in an aesthetically pleasing manner could be what makes the difference when a customer is on the fence about a buy.

Powerful visuals have been used for hundreds of years for it’s wow factor and to drive growth.

Just look at Michelangelo’s work in the Sistine Chapel.

Similarly, enlisting the help of a modern day Raphael with a DSLR can significantly elevate your business by making a good 1st impression, communicate branding effectively, stand out from the competition, increase user engagement, curate an image, and showcase important details.

The benefits of creative product photography are worth it.

And so is your business.